TY  - BOOK
AU  - Aaker,David A..
TI  - Developing business strategies
SN  - 0471064114
AV  - HD30.28 .A23 2001
PY  - 2001///
CY  - New York
PB  - J. Wiley
KW  - Strategic planning
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -