Aaker, David A. . <br/><br/>
Developing business strategies/ 
David A. Aaker ; David A. Aaker. 
 - 6th ed.  
 - xiv, 338 sayfa: resimli 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471064114  81,457999999999998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .A23 2001