Schiffman, Leon G. .

Consumer behavior/ Leon G. Schiffman ; Leon G. Schiffman, Leslie Lazar Kanuk. - xix, 615 sayfa: resimli; 25 cm.

Kaynakça ve dizin var.

0131688804 0,01


Consumer behavior.
Motivation research (Marketing).

HF5415.32 / .S35 1983