Küçük ve orta ölçekli işletmelerin uluslararası pazarlara açılmada karşılaştıkları yönetim sorunları ve çözüm önerileri/ Hüseyin Özgen ; Hüseyin Özgen, Selen Doğan.

By:

Özgen, Hüseyin

Language: Turkish Publisher: Ankara : KOSGEB 1997Description: 118 sayfa ; 24 cmContent type:

metin

Media type:

aracısız

Carrier type:

cilt

Subject(s):

LOC classification:

HD2346 .O37 1997

Contents:

ÖNSÖZ...VII-IX

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Prof. Dr. Azmi Özcan Kütüphanesi			Uluğbey Salonu	HD2346 .O37 1997 (Browse shelf(Opens below))	HD				Available	İİBF		0039344

Kaynakça var.

ÖNSÖZ...VII-IX GİRİŞ...1-3 1.BÖLÜM: KÜÇÜK VE ORTA ÖLÇEKLİ İŞLETMELERE İLİŞKİN BAZI TEMEL KAVRAM VE BİLGİLER...5-12 2.BÖLÜM KÜÇÜK VE ORTA ÖLÇEKLİ İŞLETMELERİN TANIMI VE ÖZELLİKLERİ...13-16 3.BÖLÜM ULUSLARARASI PAZARLAR VE TÜRKİYE'DE KÜÇÜK VE ORTA ÖLÇEKLİ İŞLETMELERİN YERİ VE ÖNEMİ...27-35 4.BÖLÜM KÜÇÜK VE ORTA ÖLÇEKLİ İŞLETMELERİN KARŞILAŞTIKLARI TEMEL YÖNETİM SORUNLARI...37-54 5.BÖLÜM KOBİ'LERİN ULUSLARARASI PAZARLAMA AÇILMADA KARŞILAŞTIKLARI YÖNETİM SORUNLARININ TESPİT VE ÇÖZÜMÜNE İLİŞKİN BİR ARAŞTIRMA...55-93 SONUÇ VE ÖNERİLER...93-103 KAYNAKÇA...105-112 EK 1...113-118

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