Pazarlamanın 22 kuralı = The 22 immutable laws of marketing : violate them at your own risk/ Al Ries ; Al Ries, Jack Trout; çeviren Murat Yaz .

By:

Ries, Al

Language: Turkish Publisher: İstanbul : MediaCat Kitapları 2008Description: 136 sayfa: resimliContent type:

metin

Media type:

aracısız

Carrier type:

cilt

ISBN:

9944383014

Uniform titles:

The 22 immutable laws of marketing : violate them at your own risk Türkçe

Subject(s):

LOC classification:

HF5415 .R54 2008

Contents:

İÇİNDEKİLER

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Prof. Dr. Azmi Özcan Kütüphanesi			Uluğbey Salonu	HF5415 .R54 2008 (Browse shelf(Opens below))	HF				Available	Genel Bağış		0012364

Forbes Türkiye dergisinin Ocak 2009 eki.

İÇİNDEKİLER Giriş 5 1. Liderlik Kuralı 9 2. Kategori Kuralı 17 3. Zihin Kuralı 21 4. Algı Kuralı 25 5. Odak Kuralı 33 6. Teklik Kuralı 41 7. Merdiven Kuralı 45 8. İkilik Kuralı 51 9. Zıtlık Kuralı 57 10. Bölünme Kuralı 63 11. Perspektif Kuralı 69 12. Genişlemeler Kuralı 75 13. Fedakarlık Kuralı 83 14. Nitelik Kuralı 91 15. Samimiyet Kuralı 95 16. Tekillik Kuralı 99 17. Bilinmezlik Kuralı 105 18. Başarı Kuralı 111 19. Başarısızlık Kuralı 117 20. Reklam Kuralı 121 21. İvme Kuralı 127 22. Kaynaklar Kuralı 131 Uyarı 135

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