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KOBİ'lerde yönetim ve pazarlama aracı olarak franchising/

Arslan, Kahraman.

KOBİ'lerde yönetim ve pazarlama aracı olarak franchising/ Kahraman Arslan ; Kahraman Arslan. - XII, 145 sayfa; 21 cm. - İstanbul Ticaret Üniversitesi yayınları ; no. 16 . - İstanbul Ticaret Üniversitesi yayınları ; no. 16 .

Kaynakça var.

ISBN: 9756516151 0,01

Subjects--Topical Terms:
Franchising.
Ticari markalar.
Dağıtım kanalları (Pazarlama).

LC Class. No.: HF5429.23 / .A77 2006

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