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Tüketici davranışları : pazarlama yeniliklerinin kabulü ve yayılışı/

Karabulut, Muhittin.

Tüketici davranışları : pazarlama yeniliklerinin kabulü ve yayılışı/ Muhittin Karabulut ; Muhittin Karabulut. - XXIII, 276 sayfa; 24 cm. - İşletme İktisadi Enstitüsü. Yayın no ; 102. İşletme Fakültesi. Yayın no ; 206. . - İşletme İktisadi Enstitüsü. Yayın no ; 102. İşletme Fakültesi. Yayın no ; 206. .

Kapakta adı: Tüketici davranışı. İlk basımda (1981) adı: Tüketici davranışı. Kaynakça var.

Subjects--Topical Terms:
Tüketici davranışı.
Pazarlama araştırması.
Motivasyon araştırması (Pazarlama).

LC Class. No.: HF5415.32 / .K37 [t.y.]

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