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International marketing/

Cateora, Philip R..

International marketing/ Philip R. Cateora ; Philip R. Cateora, John M. Hess. - 4. bs - xv, 734 sayfa: resimli, tablo

Kaynakça ve dizin var.

ISBN: 0256021538

Subjects--Topical Terms:
Çok uluslu şirketler.
Uluslararası pazarlama.
Uluslararası pazarlama yönetimi.

LC Class. No.: HF1416 / .C38 1979

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