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İşletmelerde halkla ilişkiler: tanıtma - imaj yönetimi - kurumsal itibar yönetimi/

Tengilimoğlu, Dilaver.

İşletmelerde halkla ilişkiler: tanıtma - imaj yönetimi - kurumsal itibar yönetimi/ Dilaver Tengilimoğlu ; Dilaver Tengilimoğlu, Yüksel Öztürk. - Güncellenmiş 4. baskı. - 304 sayfa: resimli; 24 cm. - Seçkin İşletme & ; Finans no ; 33 . - Seçkin İşletme & ; Finans no ; 33 .

Dizin ve kaynakça var.

ISBN: 9789750239298

Subjects--Topical Terms:
Kavramlar ve ilkeler.
İletişim--İmaj.
Krizde halkla ilişkiler.
Halkla ilişkiler araçları.
Lobicilik--Sponsorluk.
İtibar yönetimi.
Tanıma--Tanıtma.
Concepts and principles.
Contact--Image.
Public relations in crisis.
Public relations tools.
Lobbying--Sponsorship.
Reputation management.
Recognition--Identification.

LC Class. No.: HD59 / .T46 2016

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