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Marka girişimi: kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri/

Hatch, Mary Jo.

Marka girişimi: kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri/ Mary Jo Hatch ; Mary Jo Hatch, Majken Schultz; çeviri ekibi Deniz Arı, Hande A. Altay, Özge Eldaş, Taner Karagüzel. - 245 sayfa: resimli; 24 cm. - İstanbul Ticaret Odası yayınları yayın no ; 4 . - İstanbul Ticaret Odası yayınları yayın no ; 4 .

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ISBN: 9786055467074

Subjects--Topical Terms:
Corporate image.
Corporate culture.
Branding (Marketing).

LC Class. No.: HD69 / .H38 2011

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