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The handbook of design management/

The handbook of design management/ Edited by Rachel Cooper, Sabine Junginger and Thomas Lockwood ; with Richard Buchanan, Richard Boland and Kyung-won Chung. - English ed - xxx, 567 page :illustrations ;25 cm

Includes bibliographical references and index Foreword / Peter Gorb -- General introduction : design management : a reflection / Rachel Cooper and Sabine Junginger -- Traditions and origins of design management. Editorial introduction / Sabine Junginger and Rachel Cooper ; A place for design in management education? / L. Bruce Archer ; Design management : why is it needed now? / Michael Farr ; Silent design / Peter Gorb and Angela Dumas ; The designer and manager syndrome / Sir Misha Black ; Organising design activities / Mark Oakley ; Design : a powerful but neglected strategic tool / Philip Kotler and G. Alexander Rath ; Into a changing world / James Pilditch -- New educational perspectives for designers and managers. Editorial introduction / Sabine Junginger and Rachel Cooper ; New approaches to design and management in India / Anuja Agarwal, Uday Salunkhe and Surya Vanka ; User- centred design and design-centred business schools / David Dunne ; Mutual inspiration and learning bet

9781847884886 1847884881 486,1


Industrial design--Management.
Endüstriyel tasarım--Yönetim.

TS171.4 / .H36 2011