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Televizyonda program sponsorluğu ve uygulamaları/

Okay, Aydemir.

Televizyonda program sponsorluğu ve uygulamaları/ Aydemir Okay ; Aydemir Okay. - 138 sayfa; 25 cm. - İstanbul Üniversitesi Yayın No ; 4342. İletişim Fakültesi Yayın No ; 14. . - İstanbul Üniversitesi Yayın No ; 4342. İletişim Fakültesi Yayın No ; 14. .

Kaynakça var.

ISBN: 9754046573

Subjects--Topical Terms:
Television Broadcasting
Televizyon Yayıncılığı
Corporate Sponsorship
Şirket Sponsorluğu
Television Advertising
Televizyon Reklamcılığı

LC Class. No.: PN5517 / .O33 2002

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