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Değer temelli pazarlama : şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri/

Doyle, Peter.

Değer temelli pazarlama : şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri/ Peter Doyle ; Peter Doyle ; çeviri Gülfidan Barış.. - 3. Baskı - 629 sayfa ; 20 cm.

Özgün adı : Value-based marketing.

ISBN: 9799756347019

Subjects--Topical Terms:
Anonim şirketler--Değerleme
Pazarlama yönetimi

LC Class. No.: HF5415.13 / .D69 2008

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