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Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı = essentials of marketing : a marketing strategy planning approach/

Perreault, William D..

Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı = essentials of marketing : a marketing strategy planning approach/ William D. Perreault ; William D. Perreault, Jr. Joseph P. Cannon, E. Jerome McCarthy ; çeviri editörü Asım Günal Önce. - 13. Basımdan Çeviri - XVIII, 615, S655 sayfa : resimli ; 28 cm.

Kaynakça var. Dizin var.

ISBN: 9786051335117

Subjects--Topical Terms:
Pazarlama.
Marketing.

LC Class. No.: HF5415 / .M37 2013

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