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İlk marka Hz. Âdem mi? iyi marka yaratmanın yolu : anla, markala, parçala ve yönet/

Ok, Serhan.

İlk marka Hz. Âdem mi? iyi marka yaratmanın yolu : anla, markala, parçala ve yönet/ Serhan Ok ; Serhan Ok. - 2. Basım - 269 sayfa ; 24 cm. - İş ve yönetim serisi ; 57. . - İş ve yönetim serisi ; 57. .

Kaynakça var.

ISBN: 9786055286354

Subjects--Topical Terms:
Markalı ürünler.
Markalı ürünler--Pazarlama.

LC Class. No.: HD69 / .O3 2013

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