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Reklamcılık= La publicite/

Mattelart, Armand..

Reklamcılık= La publicite/ Armand. Mattelart ; Armand Mattelart; çeviren Fatoş Ersoy. - 2. Baskı - 135 sayfa; 20 cm. - İletişim yayınları. Cep Üniversitesi ; 23. . - İletişim yayınları. Cep Üniversitesi ; 23. .

Kaynakça var.

ISBN: 9754701032 9789754701036

Subjects--Topical Terms:
Advertising.
Advertising agencies.
International business enterprises.
Advertising--Social aspects.
Communication, International.
Intercultural communication.

LC Class. No.: HF5821 / .M38 1994

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