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Marketing/

Marketing/ Eric N. Berkowitz ... [et al.]. - 5th ed. - xxxii, 736 sayfa: resimli - The Irwin series in marketing . - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256189684

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M37 1997

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