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Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/

Hollis, Nigel.

Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/ Nigel Hollis ; Nigel Hollis ; çeviren Alev Kuruoğlu ...[ve bşk.]. - 1. Baskı - 304 sayfa ; 24 cm. - İstanbul Ticaret Odası Yayınları ; No. 3. . - İstanbul Ticaret Odası Yayınları ; No. 3. .

Kaynakça var.

ISBN: 9786055467036

Subjects--Topical Terms:
Markalı Ürünler.
Markalaşma (Pazarlama).

LC Class. No.: HD69 / .H65 2011

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