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Rekabetçi başarı : markalaşma nasıl değer katar?/

Davis, John.

Rekabetçi başarı : markalaşma nasıl değer katar?/ John Davis ; John A. Davis ; çeviri Taner Karagüzel... [ve bşk.]. - 1. Baskı - 529 sayfa : resimli ; 24 cm. - İstanbul Ticaret Odası yayınları Yayın ; No. 7. . - İstanbul Ticaret Odası yayınları Yayın ; No. 7. .

Orijinal adı ; Competitive success : how branding adds value.

ISBN: 9786055467067

Subjects--Topical Terms:
Markalı ürünler.
Markalaşma (Pazarlama).
Brand name products.
Branding (Marketing).

LC Class. No.: HD69 / .D38 2011

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