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Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/

Hollis, Nigel.

Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/ Nigel Hollis ; Nigel Hollis , Millard Brown ; çeviri ekibi Alev Kuruoğlu , Aslıhan Keçim , Deniz Arı , Lütfi Aydeniz , G. Müge Uçar , Özge Eldaş , Taner Karagüzel. - 304 sayfa ; 24 cm. - Brandage yayınları yayın no ; 3 . - Brandage yayınları yayın no ; 3 .

Kaynakça var.

ISBN: 9786055467036

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).

LC Class. No.: HD69.B7 / H65 2011

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