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Fısıltının gücü : akıllı şirketler insanları nasıl konuşturur/

Sernovitz, Andy.

Fısıltının gücü : akıllı şirketler insanları nasıl konuşturur/ Andy Sernovitz ; Andy Sernovitz ; önsöz Seth Godin ; sonsöz Guy Kawasaki ; çeviren İdil Çetin. - 1. Basım - 255 sayfa : resimli ; 22 cm. - Optimist Yayın ; No. 302. . - Optimist Yayın ; No. 302. .

Orijinal adı ; Word of mouth marketing.

ISBN: 9786054538553

Subjects--Topical Terms:
Pazarlama.
Marketing.
Sözlü reklamcılık.
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .S47 2011

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