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Marka ruhu : sosyal sorumluluk kampanyaları ile marka yaratmak/

Pringle, Hamish.

Marka ruhu : sosyal sorumluluk kampanyaları ile marka yaratmak/ Hamish Pringle ; Hamish Pringle, Marjorie Thompson; editör Zeynep Yelçe, Canan Feyyat. - XXV, 274 sayfa: resimli

ISBN: 9757132586

Subjects--Topical Terms:
Social marketing.
Brand name products.

LC Class. No.: HF5414 / .P75 2000

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