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Müşteri ilişkilerinde hareket noktası : müşteri memnuniyeti ve ölçümü/

Akın Acuner, Şebnem.

Müşteri ilişkilerinde hareket noktası : müşteri memnuniyeti ve ölçümü/ Şebnem Akın Acuner ; Şebnem Akın Acuner. - - 120 sayfa : tbl.; 24 cm. - Milli Prodüktivite Merkezi yayınları ; no. 655. . - Milli Prodüktivite Merkezi yayınları ; no. 655. .

Kaynakça var.

ISBN: 9754403112 9789754403114

Subjects--Topical Terms:
Tüketici memnuniyeti.
Consumer satisfaction.
Tüketici memnuniyeti--Değerlendirme.
Consumer satisfaction--Evaluation.
Müşteri ilişkileri.
Customer relations.

LC Class. No.: HF5415.335 / .A28 2004

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