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Pazarlama yönetimi : stratejik ve global yaklaşım/

İslamoğlu, Ahmet Hamdi.

Pazarlama yönetimi : stratejik ve global yaklaşım/ Ahmet Hamdi İslamoğlu ; Ahmet Hamdi İslamoğlu. - xvi, 568 s. ; 21 cm. - Beta Yayın No. 1683. İşletme-Ekonomi Dizisi ; 190 . - Beta Yayın No. 1683. İşletme-Ekonomi Dizisi ; 190 .

Kaynakça var.

ISBN: 9754868094 YTL4

Subjects--Topical Terms:
Stratejik pazarlama.
Pazarlama yönetimi.
Rekabet.
Strategic marketing.
Marketing management.
Competition.

LC Class. No.: HF5415.13 / .I85 1999

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