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Pazarlama yönetimi : Stratejik ve Global Yaklaşım/

İslamoğlu, Ahmet Hamdi.

Pazarlama yönetimi : Stratejik ve Global Yaklaşım/ Ahmet Hamdi İslamoğlu ; Ahmet Hamdi İslamoğlu. - xvi, 516 s. ; 21 cm. - Beta Yayın No. 1683. İşletme-Ekonomi Dizisi ; 190 . - Beta Yayın No. 1683. İşletme-Ekonomi Dizisi ; 190 .

Kaynakça var.

ISBN: 9752955770

Subjects--Topical Terms:
Stratejik pazarlama.
Pazarlama yönetimi.
Rekabet.

LC Class. No.: HF5415.13 / .I85 2000

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