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Marketing research : methodological foundations/ Gilbert A. Churchill ; Gilbert A. Churchill, Jr.. - 7th ed. - xxxviii, 1017 sayfa: resimli; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .
Kaynakça ve dizin var.
0030238161
Marketing research.
HF5415.2 / .C5 1999
