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Kurumsal sosyal sorumluluk : pazarlamada yeni bir paradigmaya doğru/

Bayraktaroğlu, Gül.

Kurumsal sosyal sorumluluk : pazarlamada yeni bir paradigmaya doğru/ Gül Bayraktaroğlu ; Gül Bayraktaroğlu; Burcu İlter, Mustafa Tanyeri. - xiv, 198 sayfa: resimli; 24 cm. - Literatür Yayınları ; 578. . - Literatür Yayınları ; 578. .

Kaynakça ve dizin var.

ISBN: 9789750404887

Subjects--Topical Terms:
Social responsibility of business.
Social responsibility of business--Turkey.

LC Class. No.: HD60 / .B39 2009

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