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Reklam ve halkla ilişkilerde hedef kitle/

Kocabaş, Füsun.

Reklam ve halkla ilişkilerde hedef kitle/ Füsun Kocabaş ; Füsun Kocabaş, Müge elden, Nilay Yurdakul. - 214 s. ; 21 cm.

Kaynakça var.

ISBN: 975470712X

Subjects--Topical Terms:
Reklam--Toplumsal yönleri.
Halkla İlişkiler.
Reklamcılık.
Advertising--Social aspects.
Advertising.

LC Class. No.: HF5821 / .K63 1999

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