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Pazarlama halkla ilişkileri ve reklam : bütünleşik pazarlama iletişimi yönlü bir yaklaşım/

Tosun, Nurhan Babür.

Pazarlama halkla ilişkileri ve reklam : bütünleşik pazarlama iletişimi yönlü bir yaklaşım/ Nurhan Babür Tosun ; Nurhan Babür Tosun. - XII, 179 s. ; 24 cm. - Eğitim dizisi ; 77. . - Eğitim dizisi ; 77. .

Kaynakça var.

ISBN: 9756812958

Subjects--Topical Terms:
Reklamcılık.
İletişim--Pazarlama.
Advertising.
Communication--Marketing.

LC Class. No.: HF5415.123 / .T67 2003

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