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'Yeni' reklamcılık/

Aksoy, Atilla.

'Yeni' reklamcılık/ Atilla Aksoy ; Atilla Aksoy. - 255 sayfa : res. ; 21 cm. - İstanbul Bilgi Üniversitesi yayınları ; 115. Pazarlama iletişimi ; 1. . - İstanbul Bilgi Üniversitesi yayınları ; 115. Pazarlama iletişimi ; 1. .

Kaynakça ve dizin var.

ISBN: 975617630X 0,01

Subjects--Topical Terms:
Reklamcılık.
İletişim--Pazarlama.
Advertising.
Communication--Marketing.

LC Class. No.: HF5821 / .A37 2005

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