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Reklamcılık : Kavramlar, kararlar, kurumlar /

Kocabaş, Füsun.

Reklamcılık : Kavramlar, kararlar, kurumlar / Füsun Kocabaş ; Füsun Kocabaş, Müge Elden. - 239 s. ; 21 cm. - İletişim yayınları ; 763. Başvuru dizisi ; 18. . - İletişim yayınları ; 763. Başvuru dizisi ; 18. .

Kaynakça var.

ISBN: 9754706328

Subjects--Topical Terms:
Advertisiing.
Sales promation.
Reklamcılık.

LC Class. No.: HF5823 / .K63 2005

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