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Global marketing strategies/

Jeannet, Jean-Pierre.

Global marketing strategies/ Jean-Pierre Jeannet ; Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - xxiii, 899 pages: illustretions; 24 cm.

Rev. ed. of: International marketing management. c1988. Includes bibliographical references and indexes.

ISBN: 0395589037

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1009.5 / .J42 1992

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