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International marketing/

Cateora, Philip R. .

International marketing/ Philip R. Cateora ; Philip R. Cateora. - 7th ed. - xxiii, 870 pages: illustretions; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0256079536 0256083975

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C35 1990

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