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Marketing management : knowledge and skills/

Peter, J. Paul. .

Marketing management : knowledge and skills/ J. Paul. Peter ; J. Paul Peter, James H. Donnelly, Jr.. - 4th ed. - xiii, 864 pages: illustretions (some col.), col. maps ; 25 cm. - The Irwin series in marketing . - The Irwin series in marketing .

"M M, analysis, cases, plans, text"--Cover. Includes bibliographical references and indexes.

ISBN: 0256137277

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P38 1995

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