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The Supermarketers : marketing for success, rules of the master marketers, the naked marketplace/

Heller, Robert.

The Supermarketers : marketing for success, rules of the master marketers, the naked marketplace/ Robert Heller ; Robert Heller. - xiii, 384 pages - Sidgwick softbacks . - Sidgwick softbacks .

Bibliography. Includes index.

ISBN: 0283997397

Subjects--Topical Terms:
Marketing--Case studies.
Success in business--Case studies.

LC Class. No.: HF5415 / .H45 1988

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