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Product development for the service sector : lessons from market leaders/

Cooper, Robert G..

Product development for the service sector : lessons from market leaders/ Robert G. Cooper ; Robert G. Cooper, Scott J. Edgett. - vii, 278 sayfa: resimli

Dizin var.

ISBN: 0738201057 78,103999999999999

Subjects--Topical Terms:
Service industries--Management.
Financial services industry--Management.
New products--Management.

LC Class. No.: HD9980.5 / .C66 1999

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