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New product development : managing and forecasting for strategic success/

Thomas, Robert J..

New product development : managing and forecasting for strategic success/ Robert J. Thomas ; Robert J. Thomas. - XIV, 352 sayfa: grafik - The Portable MBA series . - The Portable MBA series .

ISBN: 0471572268 84,200999999999993

Subjects--Topical Terms:
Yeni ürünler--Yönetim.
Yeni ürünler--Pazarlama--Tahmin.
New products--Management.
New products--Marketing--Forecasting.

LC Class. No.: HF5415.153 / .T48 1993

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