New product development : from initial idea to product management/
New product development : from initial idea to product management/ Marc A. Annacchino ; Marc A. Annacchino. - XXXII, 567 sayfa: resimli + CD-ROM (4 3/4 in.)
Dizin var.
0750677325 176,38399999999999
Yeni ürünler--Planlama.
Ürün yönetimi.
New products--Planning.
Product management.
HF5415.153 / .A56 2003
