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Pazarlama bilgi sistemleri : bir firma için pazarlama bilgi sistemi tasarımı/

Kaya, İsmail.

Pazarlama bilgi sistemleri : bir firma için pazarlama bilgi sistemi tasarımı/ İsmail Kaya ; İsmail Kaya. - VIII, 222 sayfa; 21 cm. - İstanbul Üniversitesi yayın ; 3226. İşletme Fakültesi yayın ; 153. . - İstanbul Üniversitesi yayın ; 3226. İşletme Fakültesi yayın ; 153. .

ISBN: 0,01

Subjects--Topical Terms:
Marketing--Case studies.
Pazarlama--Vaka çalışmaları.

LC Class. No.: HF5415 / .K39 1984

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