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Buy.ology : satın almaya dair bildiğimiz her şey neden yanlış?/

Lindstrom, Martin.

Buy.ology : satın almaya dair bildiğimiz her şey neden yanlış?/ Martin Lindstrom ; Martin Lindstrom; çeviren Ümit Şensoy. - 216 sayfa - Optimist yayınları ; 162. . - Optimist yayınları ; 162. .

Kaynakça var.

ISBN: 9789944186940

Subjects--Topical Terms:
Nöro pazarlama.
Tüketici davranışı.
Pazarlama--Psikolojik yönler.
Alışveriş--Psikolojik yönler.

LC Class. No.: HF5415.12615 / .L56 2009

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