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Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri/

Solomon, Michael R.

Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri/ Michael R Solomon ; Michael R. Solomon; çev. Selin Çetinkaya. - 319 sayfa; 19 cm.

ISBN: 9756347171

Subjects--Topical Terms:
Markalı ürünler.
Tüketici tercihleri.
Müşteri ilişkileri.
Branded products.
Consumer preferences.
Customer relations.

LC Class. No.: HD69 / .S65 2004

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