Halkla ilişkiler/ Cavit Yavuz ; Cavit Yavuz.

By:

Yavuz, Cavit

Language: Turkish Series: Detay yayınları ; 170.Publisher: Ankara : Detay Yayıncılık 2008Edition: 2. BaskıDescription: xiv, 202 sayfa; 22 cmContent type:

metin

Media type:

aracısız

Carrier type:

cilt

ISBN:

9758969773
9789758969777

Subject(s):

LOC classification:

HM1221 .Y38 2008

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Notes	Barcode
Book	Prof. Dr. Azmi Özcan Kütüphanesi	Uluğbey Salonu	HM1221 .Y38 2008 (Browse shelf(Opens below))	HM	Available	Şule Göçen	0048851
Book	Prof. Dr. Azmi Özcan Kütüphanesi	Uluğbey Salonu	HM1221 .Y38 2008 (Browse shelf(Opens below))	HM	Available	Şule Göçen	0048852
Book	Prof. Dr. Azmi Özcan Kütüphanesi	Uluğbey Salonu	HM1221 .Y38 2008 (Browse shelf(Opens below))	HM	Available	Şule Göçen	0048854

Halkla ilişkiler kavramı tarihçesi ve ilişkili olduğu alanlar--Halkla ilişkilerin amaçları ve temel ilkeler--Halkla ilişkilere faydalanılan yöntem ve araçlar--Örgütlenme açısından halkla ilişkiler--Halkla ilişkiler süreci--Halkla ilişkiler uygulamalarında kamuoyu ve hedef kitle--Sanal ortamda halkal ilişkiler--Kriz dönemlerinde halkla ilişkiler--Halkla ilişkilerde imaj ve sosyal sorumluluk--Örnek halkla ilişkiler uygulamaları--Halkla ilişkiler mesleğibnin ulusal ve uluslararası ahlak kuralları.

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